Why is Spark EV sales so poor?

[FutureFolly]

The Spark EV is sort of an advanced beta test for their BEV program. With the right gearing this motor could electrify any car in the GM lineup and two could electrify any SUV.

The refrigeration based battery cooling technology is valuable for future DC-FC reliance too. They've also done a very good job of minimizing energy use over the entire car in ways that will help with future EVs.

There are many pieces to the puzzle missing.

-Public demand/awareness
-Battery technology
-Commercial DC-FC investment
-Commercial L2 investment
-Workplace L2 investment
-Apartment/Condo L2 acceptance
-ICE Purchase Price Parity
-Fuel Operated AUX Heater technology
-9.6-24kW L2 On-Board Charger technology

A widely available diverse lineup of vehicles is just one more piece. GM is strategically positioned to exploit a more mature EV market, but they aren't leading the pack. The Volt was a good push for the cause, but it should have had a BEV follow up sooner than 2017.

 

[StevesWeb]

A great list, Future Folly.

As soon as they wish to, GM can easily make people aware of the Spark EV. Wait until their new BEV is no longer just a compliance car, then we'll see ads and the demand will grow.